The short version
What is Upgrowly?
Upgrowly is a web-based SEO toolkit made in India. It has 132 free tools, led by a website audit that explains every problem in plain words, and paid plans for SEO freelancers and agencies who send white-label reports to their clients.
Upgrowly (upgrowly.com) is not upGrowth or Upgrow. Those are different companies with similar names.
Who it is for
SEO freelancers and small agencies
They come first. They use the free audit and prospect tools to find and win clients, and the paid plans to send branded reports, watch client websites and collect leads from their own website.
Business owners
They come second: shops, clinics, restaurants and service businesses that want to know why Google is not showing them and what to fix first, without learning SEO words.
What is free
All 132 tools are free. Most need no sign-up and run in your browser. Tools that read a website or use AI have fair daily limits.
- Website audit of up to 25 pages, with Google's own speed data and a plain-words fix for every problem
- Tools for Google Business Profile, local listings, website checks, content and agency work
- With a free account: 1 white-label client report a day and the SEO Watchdog on 1 website
- With a free account: an audit form for your own website, up to 5 checks a day, with a small Upgrowly link under it
What is paid
Paid plans are for people who send reports to clients. You pay by UPI, card or net banking. Each payment buys a month or a year, nothing renews automatically, and a year costs the same as ten months.
- Starter: ₹499 a month or ₹4,990 a year. 10 white-label reports every 30 days, audits of up to 50 pages, SEO Watchdog on 3 websites.
- Pro: ₹1,499 a month or ₹14,990 a year. 40 white-label reports every 30 days, audits of up to 100 pages, SEO Watchdog on 10 websites.
- Agency: ₹2,999 a month or ₹29,990 a year. Up to 10 white-label reports a day (no monthly cap), audits of up to 200 pages, SEO Watchdog on 50 websites.
Every paid plan includes all 12 report types, the audit form without the Upgrowly link, and weekly keyword positions from Search Console for websites you manage there.
What Upgrowly does not do
Better you hear it from us before you sign up.
- No rank tracker on the free plan. Paid plans show Google's own positions from Search Console, only for websites you own or manage there. There is no rank tracking for competitors or prospects, and no live or map-pack rankings.
- No backlink index. The Backlink Profile Analyzer reads the link export from your own Search Console; it cannot look up anyone else's links.
- No keyword search volumes. The keyword tools suggest the phrases people use, without monthly search numbers.
- No email alerts for new leads from the audit form yet. Leads appear in your account and in a spreadsheet you can download.
- No link building or done-for-you SEO. Upgrowly is software only.
If you need those, a full suite such as Semrush, Ahrefs or SE Ranking is the better choice.
Questions
Is Upgrowly free?
Yes. All 132 SEO tools are free and most need no sign-up. You pay only for white-label client reports and the higher limits that come with them, from ₹499 a month.
Is Upgrowly the same as upGrowth or Upgrow?
No. Upgrowly (upgrowly.com) is a separate product, built and run by Neha in India. upGrowth and Upgrow are different companies with similar names.
Who should use Upgrowly?
SEO freelancers and small agencies who audit websites and send reports to clients, and business owners who want plain answers about their own website and Google listing.
Can I put my own logo on the reports?
Yes. On every paid plan, all 12 report types carry your logo, colours and contact details, as a PDF or a share link. A free account can make 1 white-label report a day.
Does Upgrowly track keyword rankings?
Only for your own websites. Paid plans store Google's own positions, clicks and impressions from Search Console every week, for websites you manage there. To track competitor rankings, use a tool such as Semrush or SE Ranking.
Does Upgrowly renew automatically?
No. Each payment covers a month or a year and nothing is charged again without you. If it is not what you expected, you can ask for a refund within 14 days.