Plain words, no SEO jargon
Get found on Google. Win more customers.
Enter your website. We read up to 25 pages the way Google does and tell you what to fix first, in plain words. Plus 132 free tools, and branded client reports when you need them.
Free. Takes one to two minutes. No credit card.
- free SEO tools
- 132
- free SEO tools
- client report types
- 12
- client report types
- pages checked free
- 25
- pages checked free
Page score: 72 out of 100
Checked for “root canal in Jaipur”
- Your phrase is in the page title
- One clear main heading
- The description is too short for Google
- 3 photos have no description
Fix first: write a longer description · 4 min
132
free SEO tools, most with no sign-up
6
groups in every audit, each scored out of 100
25
pages read in every free website audit
₹0
to start. No credit card, no trial clock.
The audit
What the website audit checks
About 50 checks in six groups, read from your website the way Google reads it. Each group gets a score out of 100, and the total is weighted like this:
How the score works
out of 100, from six weighted groups
- Google basics30%
- Contact and location on your site20%
- Speed15%
- Phone-friendliness15%
- Security12%
- Social sharing8%
Each check carries a weight. A problem costs all of it if critical, 85% if high and 60% if medium. Checks we could not run are left out, not counted against you.
A: 85 or more · B: 70 · C: 55 · D: 40 · F: below 40
Google basics
Titles, descriptions, headings, whether Google may show your pages, sitemap and duplicates.
Contact and location on your site
Tap-to-call phone, address with PIN code, WhatsApp, Maps link and business details Google can read.
Speed
How quickly your server answers and the page appears, with Google's own speed test.
Phone-friendliness
Whether your pages are set up for phones, where most of your customers are.
Security
A secure https connection everywhere, and visitors moved to it automatically.
Social sharing
Whether links to your site show a picture and a proper title on WhatsApp and Facebook.
What it does not measure
Your rankings, your visitors, links from other websites, and your Google Business Profile and reviews. Those need your Google account or your own answers — see the Google Listing Scorecard.
Who it is for
Whether you run the shop or help others grow theirs
How it works
- 01
Enter your website
Just the address. No account, no card.
- 02
Get your score
One number out of 100 in one to two minutes, and the list of what is holding it back, most important first.
- 03
Fix, then check again
Fix the top problem, run the audit again, and we show you exactly what improved since last time.
The toolkit
Every SEO job has a free tool here
Pick what you want to fix. Each tool answers in seconds and tells you what to do next.
Find what is stopping Google from reading your pages and showing them to customers.
Free Website Audit
See what is stopping Google sending customers to your website, in plain words.
Open tool →On-Page SEO Checker
Check whether one page is properly set up for the phrase you want it found for, and get a fix list in order of importance.
Open tool →PageSpeed & Core Web Vitals Checker
Google's speed scores for phone and computer, real-visitor Core Web Vitals and the fixes that save the most time — in plain words.
Open tool →Broken Link Checker
Check the links on one page and find the ones that lead nowhere.
Open tool →See what Google has saved from your site, and make your Google listing and reviews work harder.
Google Listing Scorecard
Score any Google Business Profile out of 100 and get a client-ready list of what to fix.
Open tool →Google Index Checker
Check which of your pages Google has saved, and get a plain reason for every page it has left out.
Open tool →Search Console Insights
Find pages that compete with each other, get seen but not clicked, or are losing clicks — from your own Google data.
Open tool →Business Listing Tracker
A checklist of 47 Indian and global listing sites, filtered by business type, with progress tracking for each client.
Open tool →Find the words customers type into Google, then write pages and titles that use them well.
Near Me Keyword Finder
See the "near me", city, area and Hinglish phrases local customers type to find a business like yours.
Open tool →Keyword Checker
See which words your page actually repeats, and whether you overdid it.
Open tool →Title Tag Generator
Get 8–12 Google-ready page titles from simple formulas, each checked for width.
Open tool →Content Brief & Blog Writer
Turn one keyword into a full blog plan — titles, headings, questions, local ideas and FAQs — then an AI first draft to edit.
Open tool →For freelancers and agencies: check many sites at once, find clients and send proposals.
Bulk Website Checker
Check up to 20 websites in one go: a score, the problems and the biggest fix for each, with a CSV.
Open tool →Prospect Finder
Paste a list of local businesses, see whose website loses them the most customers, and get a ready pitch for each.
Open tool →SEO Watchdog
We re-check your websites every week and warn you when something quietly breaks their Google visibility.
Open tool →SEO Proposal Generator
Turn what you found on a client's website into a clear, printable SEO proposal in minutes.
Open tool →Links you can track, social posts, invoices and payment codes for the everyday jobs.
Campaign Link Builder
Build links that tell you which ad or post actually brought customers.
Open tool →Caption Writer
Instagram and Facebook captions for new stock, offers, festivals, reviews and events — fill in a few details and copy.
Open tool →Hashtag Finder
Hashtags for your kind of business and your city — local, niche and Hinglish — with a ready mix of five to copy.
Open tool →Instagram Bio Generator
Ready-to-paste Instagram bios for your business, all within the 150-character limit, with emoji and a clear next step for visitors.
Open tool →Most tools hand you 200 problems, then leave.
You are not an SEO consultant. You run a shop. You need to know which one thing to do before lunch — and whether it worked.
Most SEO tools
- A 200-item report full of jargon
- Built for SEO experts and agencies
- Monthly fees in dollars
- You work out what to do first
Upgrowly
- The one thing to fix today, in plain words
- Built for shop owners and freelancers
- Free tools, fair prices in rupees
- A warning when your site breaks, with a free account
Questions
Questions people ask first
Is Upgrowly really free?
Every tool is free to use. Tools that read a website or use AI have fair daily limits, and most need no sign-up. A free account adds one white-label report a day. You pay only for bigger audits and more white-label client reports.
Do I need to know SEO?
No. Every result says what it means and what to do next, in the words a shop owner uses. Where a technical word is needed, we explain it in one line.
Why do I need an account?
You do not, for the tools. An account saves your website checks, warns you every week if something breaks, and keeps your reports in one place.
Will you change anything on my website?
Never. We only read your public pages, the way Google does, and we respect your robots.txt. You stay in charge of every change.
How do I pay for reports?
Online, in rupees, through Cashfree: UPI, card or net banking. Pick Starter (₹499 a month), Pro (₹1,499) or Agency (₹2,999), monthly or yearly, and your plan unlocks the moment the payment goes through.
Start growing today. It is free.
Check your website now, with no sign-up, or create a free account to save your audits and get a warning if your site breaks.