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Google Listing Scorecard

The Google Listing Scorecard is a free tool that scores any Google Business Profile out of 100 from 26 questions and gives you a list of what to fix first.

  • Free
  • No sign-up
  • Runs in your browser

For a local shop, clinic or restaurant, the Google Maps listing brings in more customers than the website does — and the big SEO tools barely look at it. Work through 26 questions about a listing and get a score out of 100, a breakdown by area, and a prioritised list of what to fix.

Your workspace

Open the Google listing in another tab and work down this list. Nothing is sent anywhere — the scorecard is built in your browser.

Profile basics

  • Is the listing claimed and verified?

  • Is the main category the most specific one that fits?

  • Are extra categories added for other services?

  • Is the business name the real name, with no keywords stuffed in?

  • Is the address exact, or the service area set correctly?

  • Is there a phone number customers can tap to call?

  • Is a website linked?

  • Are opening hours filled in for every day?

  • Are festival and holiday hours set in advance?

Reviews

  • Does the business have 25 or more reviews?

  • Is the average rating 4.0 or above?

  • Has every review been replied to?

  • Are reviews usually replied to within a week?

  • Is there a routine for asking customers for reviews?

Photos

  • Are a logo and cover photo set?

  • Are there at least 25 photos?

  • Has a photo been added in the last month?

  • Do the photos show inside, outside, the team and the work?

Posts and features

  • Has a Google post gone up in the last week?

  • Are the common questions answered in the Q&A section?

  • Are the services or products listed with prices?

  • Is messaging switched on and actually monitored?

  • Is there a booking or appointment link?

Description and details

  • Is the description filled in properly?

  • Are attributes set — parking, accessibility, payment methods?

  • Does the website link have tracking on it?

Fill in the details above first.

Fill in the details above, then press the button to see your result.

Guide

How to use it

  1. 1Open the Google listing in another tab, so you can look things up as you go.
  2. 2Answer each question Yes, No or N/A. Nothing is sent anywhere — the scorecard is built in your browser.
  3. 3Watch the score and the category bars change as you answer.
  4. 4Work down the fix list from the top. It is ordered by how much each item actually matters.

Common questions

Why do I have to answer manually instead of it reading the listing?

Reading a live Google listing automatically needs an API that is either paid or approval-gated, and scraping Google breaks their terms. We would rather be straight about that than pretend. Answering takes about five minutes and the result is the same.

What is the single most important thing on a Google listing?

The primary category, followed by reviews. The category decides which searches you appear for at all; reviews decide whether anyone picks you. Photos and posts matter, but not nearly as much as those two.

Can I use this for a client?

Yes — that is what it is for. Put the business name at the top and print the result as a PDF. It is a client-ready deliverable rather than a screenful of numbers.

Guides on this topic

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