Search Console Insights
Upgrowly's free Search Console Insights finds pages that compete with each other, get seen but not clicked, or are losing clicks, using your own Google data.
- Free
- Free account
- Checks a live page
Search Console holds the answers to three questions most business owners never get round to asking: are two of my own pages fighting over the same search, which pages do people see in Google but not click, and which pages are quietly losing visitors? This tool reads your own Search Console numbers with read-only permission and turns them into three short lists, each with a plain explanation and what to do next. Every comparison uses your own site's data — no outside averages and no estimates.
Your workspace
Read-only, and only your own sites
We ask Google for read-only permission. We can see the searches and pages from sites you have already verified in Google Search Console — we cannot change anything in your account, and we never see other people's sites.
Checking your connection…
Guide
How to use it
- 1Sign in to Upgrowly (free) and connect Google Search Console with read-only access. If you already connected it for the Rankings tool, you are ready.
- 2Pick the website and the period — 28 days for what is happening now, 90 days if your site is small or new.
- 3Press Show insights and read the three lists: competing pages, seen but not clicked, and losing ground.
- 4Start with the pages that are shown most often, make one change at a time, and look again after a few weeks to see what moved.
What the results mean
- Competing pages
- One search, two or more of your own pages showing for it. SEO people call this keyword cannibalisation. It matters most when neither page reaches the top because Google cannot tell which one you mean.
- Click rate (CTR)
- Out of every 100 times a page was shown in Google, how many people clicked it. A low click rate on page 1 usually points to a title or description that does not tempt anyone.
- Your own yardstick
- We group your pages by position — 1 to 3, 4 to 6 and 7 to 10 — and work out your site's own click rate for each group. A page is flagged only when it gets less than half of that.
- Average position
- A page's usual spot in the results. 1 is the top and 1 to 10 is page 1. It is an average across many searches, so it moves a little from week to week.
Common questions
Is it always bad when two of my pages show for the same search?
No. For your business name Google often shows your home page and your contact page together, and that is fine. It becomes a problem when two similar pages — say a product page and a blog post — both sit low on page 1 or 2 for a search you care about. That is when choosing one main page helps.
Why don't you compare my click rate with industry averages?
Because those averages do not fit most sites. Click rates change with the kind of search, the country, ads on the page and whether people already know your name. Comparing a page with your own other pages at a similar position is a fairer test, so that is the only yardstick we use.
It says not enough data yet. What should I do?
The reports need a certain number of searches before a pattern means anything. Try the 90-day period first. If your site is new or small, give it a few weeks, keep publishing useful pages, and check again — an honest "not yet" is better than advice built on a handful of clicks.
A page lost clicks. Does that mean Google has penalised me?
Usually not. The common reasons are ordinary: fewer people searching at this time of year, a competitor publishing a better page, or your page going out of date. Check the position before and after — if it barely moved, demand fell; if it dropped, the page needs attention.
Will fixing these put me at the top of Google?
Nobody can promise that, and we will not. These lists show where a small, sensible change is most likely to pay off — a clearer title, one stronger page instead of two weak ones, a refreshed page. Make the change, wait a few weeks, and let your own numbers tell you whether it worked.
Guides on this topic
- Semrush Alternatives for Indian Freelancers (2026)Semrush alternatives for Indian freelancers: Ahrefs, SE Ranking, Mangools, Ubersuggest, Google's free tools and Upgrowly, matched to the job you sell.
- How to Track AI Overviews: Is Google Showing Your Site?How to track AI Overviews: what Search Console's Generative AI report shows, how to check by hand, what paid trackers do, and how to report it.
- Best White-Label SEO Report Tools in India (2026)White label SEO report tools compared for Indian agencies: AgencyAnalytics, DashThis, Swydo, SE Ranking, Semrush and Upgrowly, with prices in rupees.
- Do AI Overviews Reduce Clicks? What Indian Sites Can DoDo AI Overviews reduce clicks? What Pew, Ahrefs and Google say, how to spot lost clicks in Search Console, and what Indian sites and agencies can do.