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Directory Listing Scorecard

The Directory Listing Scorecard is a free tool that scores your Justdial, IndiaMART or Sulekha listing out of 100 and gives you a fix list in order.

Free
No sign-up
Runs in your browser

Justdial, IndiaMART, Sulekha and similar directories send real enquiries to Indian businesses, but most listings are half-filled and the leads go unanswered. Answer 21 yes-or-no questions about your listing and get a score out of 100, a breakdown by area, and a list of fixes in order of how much they matter. Nothing is fetched from the directory and nothing you enter leaves your browser.

Your workspace

Business nameOnly used in the result you share. It stays in your browser.

Open your listing on Justdial, IndiaMART, Sulekha or another directory in a second tab and answer from what you see. Choose Not applicable when the directory does not offer something.

The basics

You have claimed the listing and can log in to edit it
The business name is your real name, with no extra keywords or area added
The main category is the one customers would look under
The address is complete, with the right pin code and map location
The phone number listed is correct and someone answers it in working hours
A WhatsApp number is added, if the directory allows it
Opening hours are filled in and correct, including the weekly holiday

Trust

The listing shows a verified or trust badge, such as GST or mobile verified
The listing has at least 10 reviews or ratings
The average rating is 4.0 or higher
You have replied to reviews, including the bad ones

What the listing shows

The description says clearly what you do, for whom and where
Each service or product is listed separately
There are at least 10 real photos of your shop, work or products
At least one photo was added in the last three months
Prices or price ranges are shown for your main items
Your website is linked from the listing

Enquiries

Someone checks the directory's enquiries every working day
You answer new enquiries within an hour
The name, address and phone match your Google listing and website exactly
If you pay for the listing, you have checked what it earned in the last three months

Fill in the details above first.

Fill in the details above, then press the button to see your result.

Guide

How to use it

1Open your listing on the directory in another tab, logged in as the owner.
2Answer each question Yes, No or Not applicable. A No shows why it matters and how to fix it.
3Press See my score for the total, the weakest area and your fix list.
4Share the result on WhatsApp or save it as a PDF, then repeat for your other directory listings.

What the results mean

Claimed listing: A listing you control, with your own login. Directories often create listings from public data, and until you claim one you cannot correct it or see its enquiries.
Lead: An enquiry the directory passes to you: a call, a message or a request for a quote. Many directories send the same lead to several businesses, so speed matters.
Same details everywhere: Your name, address and phone number written the same way on every directory and on Google. Mismatches confuse customers and make Google less sure the listings are one business.

Common questions

Which directories does this work for?

Any Indian business directory with a public listing page: Justdial, IndiaMART, Sulekha, TradeIndia and others. The questions are about things all of them have. Where one does not have a feature, answer Not applicable and it is left out of your score.

Do I need to pay the directory to get a good score?

No. Almost everything here is free: correct details, the right category, photos, services, replies to reviews and fast answers to enquiries. A paid plan mainly buys more visibility, and it is wasted on a half-filled listing.

Why do you not read my listing automatically?

Fetching pages from those directories by machine would break their terms, and it stops working whenever they change their site. Answering from your own listing takes five minutes and makes you look at what customers actually see.

Does a directory listing help me on Google?

Yes, in two ways. Directory pages often appear on Google for local searches, so a good listing is a second chance to be found. And consistent details across well-known directories help Google trust that your business is real and where you say it is.