Engagement Rate Calculator
Engagement Rate Calculator is a free tool that turns likes, comments, shares and saves into one rate, measured by reach or followers, to compare week to week.
- Free
- No sign-up
- Runs in your browser
Turn likes, comments, shares and saves into one number you can compare week to week, or against another account. Measuring against reach is the fairer comparison; measuring against followers is what most benchmark reports quote, so the tool does both.
Your workspace
Reach is the fairer comparison. Followers is what most benchmark reports quote.
Fill in the details above, then press the button to see your result.
Guide
How to use it
- 1Enter the likes, comments, shares and saves for a post.
- 2Choose whether to measure against reach or follower count.
- 3Enter that number and read the rate.
- 4Compare like with like — reach-based against reach-based, never one against the other.
Common questions
What is a good engagement rate?
Above 3% is strong for most accounts and above 6% is excellent, but it varies enormously by platform, audience size and industry. Smaller accounts almost always score higher, which is why comparing against your own past posts is more useful than any benchmark.
Should I use reach or followers?
Reach, when you have it — it measures how many people actually saw the post rather than how many could have. Followers is what public benchmark tables use, so use it when comparing against those.
Guides on this topic
- Social Media Content Calendar: A 4-Week Plan That WorksA ready four-week social media content calendar for a small business, with five post types, how often to post, festival planning and a monthly check.
- Instagram Marketing for Small Business in IndiaHow a local business can use Instagram to win customers: bio, content ideas, captions, hashtags, when to post in India and the numbers worth tracking.