25 free tools
Free Google Business Profile and local SEO tools
These 25 free tools help a local business show up on Google Search and Maps: check your Google listing, collect and answer reviews, keep your details consistent everywhere and read your own Google data.
Most customers meet a local shop through its Google listing before they ever see its website. The tools on this page cover that whole job. Start with the Google Listing Scorecard to see what your profile is missing. Then use the review tools to earn more reviews and reply to them, the post planner and post checker to keep the listing active, and the NAP and listing tools to make sure your name, address and phone number match on every site that lists you. If your website is connected to Google Search Console, the Search Console reports show which searches already bring people to you, and which pages Google has left out.
The tools
- 📋
Google Listing Scorecard
Score any Google Business Profile out of 100 and get a client-ready list of what to fix. - 📈
Search Console Rankings
Your real Google clicks, positions and searches — with the keywords that are almost on page 1. - 🗂️
Google Index Checker
Check which of your pages Google has saved, and get a plain reason for every page it has left out. - 💡
Search Console Insights
Find pages that compete with each other, get seen but not clicked, or are losing clicks — from your own Google data. - 🔤
Hindi & Hinglish Search Report
See which Hindi and Hinglish searches already show your website on Google, and which get seen but never clicked. - 👥
Google Analytics Visitor Report
Your real website visitors in plain words — how many came, how they found you, what they read and where they are. - 📇
NAP Consistency Checker
Paste your name, address and phone from Google, Justdial, IndiaMART and more — see which listings disagree and exactly what to fix. - 📍
Business Listing Tracker
A checklist of 47 Indian and global listing sites, filtered by business type, with progress tracking for each client. - 📒
Directory Listing Scorecard
Score your Justdial, IndiaMART or Sulekha listing out of 100 and get a fix list in order of what matters most. - ⭐
Google Review Link Generator
Turn your Google listing into a short link that opens the review box straight away. - 💬
WhatsApp Link Generator
Make a wa.me link with your message already typed, so customers just press send. - 📨
WhatsApp Business Message Templates
Ready-to-paste greeting, away, order, payment and review messages for WhatsApp Business, filled with your details. - 🗺️
Google Maps Directions Link Generator
A one-tap directions link, a map for your website and a QR code, all pointing customers to your door. - 📣
Google Post Checker
Check your Google Business post fits the limits before you publish it. - 🗓️
Google Post Planner
Plan a month of Google Business Profile posts: four weekly drafts with festivals, the right button and a photo idea. - 🖼️
Photo Resizer for Google
Shrink photos that Google rejects for being too big. Nothing leaves your phone. - 🪔
Festival Hours Planner
Know which festival days to update your Google hours for, months ahead. - 🔳
QR Code Generator
A QR code for any link — print it, stick it on the counter, download it free. - 🧾
Google Review Print Kit
Print a counter standee, table tent, bill stickers or a window poster with a QR code that opens your Google review box. - 💬
Google Review Reply Writer
Paste a Google review and get two polite, specific replies written by AI in English or Hinglish — or pick from 20 ready-made replies. - 🪪
Business Info Kit
Type your business details once and get matching copies for your website, Google, Justdial, IndiaMART, Sulekha and WhatsApp. - 🎉
Festival Marketing Kit
Ready-to-post Google posts, WhatsApp messages, Instagram captions and a posting plan for Diwali, Holi and every big festival. - 💼
Visiting Card Maker
Design a clean visiting card with a QR code to your website or WhatsApp, and print 10 on one A4 sheet. - 🛍️
WhatsApp Catalogue Maker
Turn your product list into a neat WhatsApp message with bold names and ₹ prices, ready to copy or send. - 🖊️
Google Business Description Writer
Get three ready-to-paste descriptions for your Google Business Profile — within the 750-character limit and free of anything Google rejects.
Guides on this topic
- Local Citation Building in India: List of Free SitesA checked list of free business listing sites in India, how to pick them for each client, and a citation workflow that keeps every NAP consistent.
- Wedding Season SEO: How Local Businesses Get FoundWedding season SEO for caterers, decorators, makeup artists, halls and sweet shops: what families search, and a six-week Google plan to get booked.
- AI Overviews for Local Businesses: Map Pack vs AI AnswersAI Overviews for local businesses: which local searches show them versus the map pack, what decides each, and what shop owners and agencies can do.
- Do AI Overviews Reduce Clicks? What Indian Sites Can DoDo AI Overviews reduce clicks? What Pew, Ahrefs and Google say, how to spot lost clicks in Search Console, and what Indian sites and agencies can do.
- Justdial, IndiaMART and Sulekha Listing Tips That WorkHow to make a Justdial, IndiaMART or Sulekha listing bring enquiries: profile, category, photos, reviews, matching details and whether paid plans are worth it.
- Visiting Card Size in India and What to Print on ItThe standard visiting card size in India in mm and inches, what to print, adding a QR code, choosing paper and finish, and printing 10 cards on one A4 sheet.
Common questions
Do these tools need my Google login?
Most do not. The Google Listing Scorecard, the review link, post and WhatsApp tools work without an account. The Search Console, Google Index and Analytics reports need you to sign in and connect your own Google account with read-only access, because they show your private data.
Which tool should I start with?
Start with the Google Listing Scorecard. It scores a profile out of 100 and lists what to fix first. Then make a review link and print a review QR code for your counter, because the number and quality of reviews are part of how Google decides which shops to show.
Are these tools really free?
Yes. Every tool on this page is free. Tools that read a live website or use AI have a fair daily limit, shown on the tool itself. The only paid plans are for white-label client reports that freelancers and agencies send to their clients.