16 free tools
Free tools for SEO freelancers and agencies
These 16 free tools cover the business side of selling SEO in India: finding prospects, pricing work in rupees, writing proposals, contracts and quotes, onboarding clients and keeping an eye on their websites.
Running an SEO service is half SEO and half paperwork, and the tools here handle the paperwork. Use the Prospect Finder and the Bulk Website Checker to find local businesses with clear problems, and the outreach writer to contact them about those problems. The SEO price and ROI calculators help you quote a fair retainer in rupees and show a client when the work should pay for itself. The proposal, agreement and quotation tools produce documents to print or save as PDF, the onboarding questionnaire collects the access and details you need, and the SEO Watchdog re-checks client sites every week so you hear about problems before the client does.
The tools
- 📋
Bulk Website Checker
Check up to 20 websites in one go: a score, the problems and the biggest fix for each, with a CSV. - 🔀
Bulk URL Status & Redirect Checker
Paste up to 25 addresses (500 on a paid plan) and see which work, which redirect, and which are broken — made for site moves. - ⏳
Domain & SSL Expiry Checker
See when up to 10 domains and their security certificates run out, with how to renew. - ✉️
Cold Outreach Message Writer
A cold email, a WhatsApp message and a follow-up, built on the real problems found on a prospect's website. - 🧮
Quotation Maker
A professional SEO quotation with GST, discount, validity date and a client acceptance block, as a PDF. - 📜
SEO Service Agreement Generator
A clear, plain-English SEO contract with fees, scope, a no-guarantee clause and signature blocks, as a PDF. - 🔔
Payment Reminder Writer
Polite WhatsApp and email reminders for an unpaid invoice — friendly, firm or final notice — with your UPI or bank details. - 🎯
Prospect Finder
Paste a list of local businesses, see whose website loses them the most customers, and get a ready pitch for each. - 🐕
SEO Watchdog
We re-check your websites every week and warn you when something quietly breaks their Google visibility. - 📝
SEO Proposal Generator
Turn what you found on a client's website into a clear, printable SEO proposal in minutes. - 🧮
SEO Price Calculator
Work out a fair monthly SEO retainer and audit price in rupees, with the hours behind it. - 💻
Website Cost Calculator
A fair price range for building a website in India, with a line-by-line quote and the yearly running costs. - 💰
SEO ROI Calculator
Work out whether SEO will pay for itself, and when — in rupees, month by month. - 📉
Ranking Value Calculator
See how many more visits, enquiries and rupees moving up Google could be worth. - ☑️
SEO Audit Checklist
A 60-point checklist for auditing a small business website and Google listing, step by step. - 🤝
Client Onboarding Questionnaire
Build the questions and access list to send a new SEO client, tailored to their business.
Guides on this topic
- SEO Packages in India: How to Structure Your PlansHow to structure SEO packages in India: three tiers built from tasks and hours, example prices in rupees, add-ons, terms and how to present them.
- SEO Retainer Contract: Clauses Every Freelancer NeedsThe clauses an SEO retainer contract needs in India: scope, fees and GST, payment terms, no ranking guarantee, ownership and notice, with wording to adapt.
- How to Start an SEO Agency in India: A Practical GuideStart an SEO agency in India step by step: niche, registration and GST basics, pricing logic, first clients, paperwork and a 30-day launch checklist.
- SEO Client Onboarding: A Checklist for the First 30 DaysA week-by-week SEO client onboarding checklist: the questions to ask, the access to request safely, the baseline to record and the quick wins to deliver.
- How Much Should a Freelancer Charge for SEO in India?Typical SEO freelancer rates in India for 2026, and how to work out your own price from your costs and hours, build a retainer and handle price pushback.
- How to Get SEO Clients: A One-Week Local PlaybookA five-day plan for freelancers to win local SEO clients: pick one trade, find real website problems, send ten specific messages, follow up and close.
Common questions
Can I use these documents with my own clients?
Yes. The proposal, agreement, quotation and onboarding tools fill in your own business details, and you can print the result or save it as PDF. Branded audit reports with your own logo and colours are part of the paid client report plans.
Is the SEO agreement legally checked?
No. The SEO Service Agreement Generator gives you a plain-English starting point with scope, fees and a clause saying rankings are not guaranteed. It is not legal advice. For a large contract, have a lawyer read it before you sign.
How much should I charge for SEO in India?
It depends on the work and the market. The SEO Price Calculator suggests a monthly retainer and an audit price from the hours involved, and shows those hours so you can explain the price to a client.